Content Repurposing
Workflow Template
The exact 6-step system we used to turn one blog post into 15 outputs and 47,000 impressions — with a content audit, platform formatting rules, and quality scorecard.
Content Audit Worksheet
Run this before you pick your AI tool. Repurposing outdated or wrong-fit content wastes the time AI saves you.
Evergreen Content Identification — Answer these 5 questions
| # | Question | Pass Criteria | ✓ / ✗ |
|---|---|---|---|
| 1 | Will this content still be relevant in 12 months? | Yes = repurpose. No = skip. | |
| 2 | Does it answer a question people search for repeatedly? | Yes = repurpose. One-off topic = skip. | |
| 3 | Are all facts, stats, and tool names still accurate today? | Yes = repurpose. Update needed = fix first, then repurpose. | |
| 4 | Did the original post get at least some organic traffic or engagement? | Yes = proven concept, repurpose it. Zero engagement = may need a rethink. | |
| 5 | Does the content work independently without needing the original post as context? | Yes = repurpose. Needs parent post = add a link when repurposing. |
Score 4–5: Green light — repurpose. | Score 2–3: Update first, then repurpose. | Score 0–1: Skip this piece.
6-Step Content Repurposing Process
Each step is tagged: AI = handled by your tool | Human = you need to do this | Auto = set-and-forget automation.
Pick Your Source Content Human
Choose one evergreen piece that passed the audit above. Confirm the URL is live and the content is current.
- Source content identified (blog post, podcast ep, or video)
- Content passed the 5-question audit (4+ passes)
- All facts and stats verified as current
- URL / file path saved and ready to upload
Upload to Your AI Tool Human AI
Match your input format to the right tool (see the matrix below). Configure brand voice before generating — this step is often skipped and it's why outputs sound generic.
- Correct tool selected for this input type
- Brand voice configured (upload 3–5 writing samples if available)
- Output platforms selected before generating
- Content uploaded / URL pasted into tool
Generate Outputs AI
Let the tool run. Generate all format variants in one session rather than one-at-a-time — it's faster and keeps the AI context consistent across outputs.
- All target formats generated (posts, carousel, video clips, newsletter)
- Multiple variations generated per format (min. 2–3 options)
- Outputs exported / saved before closing the session
Apply Platform-Native Formatting Human
AI tools generate content — they don't always format it correctly for each platform. Check the formatting rules table below and adjust before moving to quality review.
- LinkedIn: hook in first 150 chars, 10–12 slides if carousel
- YouTube Shorts / Reels / TikTok: 30–60 sec, captions added
- Instagram: 5–10 slides, 3–5 emojis max
- Email: subject line A/B option created, preview text set
- Twitter/X: under 280 chars, hook first
Run Quality Control Human
Score each output with the Quality Scorecard below. Never skip this — 45% of AI outputs need at least one edit before publishing.
- Every output scored before publishing (see scorecard below)
- All facts double-checked against source content
- Brand voice reviewed — does it sound like us?
- Engagement hook reviewed — does the first line stop the scroll?
Schedule and Publish Auto Human
Use built-in schedulers (Postiv, Repurpose.io, Canva) or connect to Buffer. Don't post everything at once — spread outputs across 2–3 weeks to extend the content's reach window.
- Publishing schedule set (spread across 2–3 weeks, not one day)
- All approved outputs queued in scheduler
- Analytics tracking confirmed (UTM tags added if needed)
- Team / client approvals completed (if agency workflow)
Platform-Native Formatting Rules
These specs come from platform documentation and our own testing. AI tools often ignore them — apply them manually in Step 4.
- Post length150–200 chars
- Carousel slides10–12 slides
- "See more" cutoff150 chars
- Slide text per cardMax 100 chars
- Hashtags3–5 max
- Best post timesTue–Thu, 8–10am
- Video length30–60 sec
- Title length40–60 chars
- OrientationVertical 9:16
- View duration target40–50%+
- CaptionsRequired
- Hook windowFirst 3 sec
- Caption length100–150 chars
- Carousel slides5–10 slides
- Emojis per post3–5 max
- Hashtags5–10 max
- Orientation1:1 or 4:5
- Hook windowFirst slide only
- Video length30–60 sec (sweet spot)
- Caption lengthUnder 150 chars
- Hashtags3–5 max
- CaptionsRequired (85% muted)
- Hook windowFirst 2 sec
- Best post times7–9am, 7–9pm
- Character limit280 chars
- Thread postsUnder 280 each
- Hashtags1–2 max
- Hook positionFirst line, always
- Images16:9 or 1:1
- Best post times8am, 12pm, 5pm
- Subject line30–50 chars
- Preview text40–80 chars
- Ideal word count200–400 words
- CTA buttons1 primary only
- Images600px width
- Best send daysTue–Thu
Content Quality Scorecard
Score each output before it goes live. Rate each criterion 1–5. Click a number to select your score — the total updates automatically.
Tool Selection Matrix
Match your input content type to the right tool. Using the wrong tool for your input format is the most common reason outputs come out generic.
| Your Input | Primary Tool | Output You Get | Price/mo | Free Tier |
|---|---|---|---|---|
| Blog post / article URL | Postiv | LinkedIn posts, carousels | $19 | 10 posts |
| Blog post → video | Pictory | MP4 video with captions | $23 | 3 projects |
| Long video / webinar | OpusClip | Short clips (Shorts, Reels, TikTok) | $25 | 60 min |
| Podcast / audio | Castmagic | Show notes, social posts, newsletter | $29 | 30 min |
| Video editing (transcript-based) | Descript | Edited video, clean transcript | $24 | 3 hrs |
| Any format → auto-distribute | Repurpose.io | Auto-published to 6+ platforms | $25 | None |
| Written copy (teams) | Jasper | Blog, email, social — multi-client | $49 | None |
| Visual / carousel design | Canva | Carousels, infographics, reels | $15 | Unlimited (basic) |
Starter stack recommendation: Postiv ($19) + Canva Pro ($15) = $34/month. Covers LinkedIn posts, carousels, and visual content for consistent weekly publishing from a single article.
Master Repurposing Prompt (ChatGPT / Claude)
For when you want AI to generate all format variants from a written article without a dedicated tool. Copy this, paste your article below the prompt, and run it.
You are an expert content strategist specializing in content repurposing. Here is a source article: [PASTE ARTICLE BELOW THIS LINE] From this single article, generate: 1. 10 LinkedIn post hooks (first line only, max 150 characters each — no hashtags) 2. 5 Twitter/X post variations (max 280 characters each, hook first) 3. A 10-slide LinkedIn carousel outline (slide title + 1 sentence per slide, max 100 chars per slide) 4. 3 email newsletter subject line options (max 50 characters each) 5. 3 Instagram caption variations (100–150 chars each, 3–5 relevant emojis) 6. 1 FAQ section with 5 questions and concise answers based on the article content Rules: - Match the tone of the source article exactly - Do not add claims, stats, or examples not present in the source - Format each section with a clear header - Do not include commentary or explanations — output only
More AI Content Tools and Prompts
Get the full guide: 8 tested AI content repurposing tools, pricing, real workflow results, and budget stacks from $35/month.
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